Portland Business Journal shared our story and mission in Meet MISE, a shoe startup aiming to change the game for chefs, bartenders and baristas.
We created MISE specifically for the hospitality industry, to fill the gap where other kitchen shoes lack in style, adequate support and safety functions.
MISE founder, Erik Hernandez, explains to Portland Business Journal that the new kitchen shoe “has the same materials that would be found in a favorite running or basketball shoe but everything is designed for ease of use in the kitchen.
“For example, the three elements of the shoe: upper, outsole and internal bootie can all be removed for cleaning.”
“Restaurant, bar and service industry professionals are on their feet sometimes more than 12 hours a day creating the food consumers crave,” the Portland Business Journal points out.
In making the best shoes for restaurant workers, MISE seeks to serve the hospitality industry as a whole.
The COVID-19 pandemic has upended the restaurant community—especially independently owned establishments—and shined a light on the ailments restaurant owners and workers are facing. With our new shoe and MISE for a Cause, we’re taking small steps toward improving conditions for hospitality workers across the country.
Read the full article introducing MISE here.